EP. 19 How storytelling can make you an expert marketer | w/ Sun Yi

Sun Yi, an expert storyteller and designer, dives into the art of storytelling as an essential marketing tool. She discusses how authenticity enhances brand messaging and strengthens audience connections. Sun shares insights on blending diverse experiences for effective storytelling and the importance of understanding audience perspectives. With personal anecdotes, she illustrates the power of vulnerability and flawed characters in storytelling, highlighting how they resonate deeply with audiences. This conversation unveils how storytelling can elevate your marketing game.