Really Specific Stories
Greg Scown
Sep 27, 2022
Greg Scown, a podcast sponsor with a long history and influenced by portable devices, discusses his experiences with podcast sponsorship, the impact of Apple Watch and AirPods on portability, and the value of independent developers in the tech industry. The topics covered include the success of podcast advertising through coupon codes, the role of algorithms in content consumption, and the power of podcasts to build communities and support charity.
37:50
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Quick takeaways
- Sponsorship in podcasts can effectively reach niche audiences, demonstrating the power of targeted advertising.
- Listening to podcasts on portable devices like Apple Watch and AirPods has revolutionized the way people consume podcasts, leading to increased engagement and discovery of new shows.
Deep dives
Getting into Podcasts through Sponsorship
Greg got into podcasts through podcast sponsorship, starting with the show 'Your Mac Life with Sean King'. He was initially surprised by the passionate niche audience that podcasts could reach. Their first sponsorship performed well beyond expectations, demonstrating the power of targeted advertising in podcasting.
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