Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition.

0:00 Intro
0:54 Introducing Corey
2:00 Swipe Files
3:43 Entrepreneurship
5:11 Market like a media company
9:50 Rented vs owned platform
11:50 Build brand
15:13 Media personalities
20:05 Seeking Wisdom Podcast
22:22 Repurposing content
24:50 Traditional performance metrics
29:22 Examples of companies killing it
32:10 Connect with Corey
33:15 Outro

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Marketing like a media company with Corey Haines of Swipe Files