Rob Machado, Professional Surfer, and Taylor Steele, Founder of Solento Tequila, share their thoughts on what it really means to be a “sell-out” and why it’s important to surround yourself with the type of people who elevate you.
The pair and host of #ThePlaybook, David Meltzer, chat about Rob’s reaction to landing his first $500 sponsor and how athlete branding has evolved over the years, as well as how Taylor’s surf filmmaking career shifted as digital media became more prevalent, and why he’s been able to leverage his experience as a creative director for big brands as he transitioned into the alcohol industry.
Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!
The Playbook With David Meltzer