When arguably the world’s most popular athlete, Cristiano Ronaldo, took the pitch this past weekend for arguably the world’s most popular soccer club, Manchester United, two truly global sports brands were reunited on the legendary pitch at Old Trafford. The same iconic stadium, that months earlier, was literally stormed by Man United supporters who were fighting against the globalization of the sport they love. Wright Thompson, who was there for Ronaldo’s return to the team he played for more than a decade ago, takes us inside the fight for the soul of Manchester United, and explains why it’s a battle that’s about much more than just a soccer club.
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