Joe Wheeler is an internationally recognized best-selling author, speaker, and consultant. He is the CEO of CX/Digital a subsidiary of The Service Profit Chain Institute (SPCI), a Boston-based consulting firm he co-founded with Professors Len Schlesinger, James Heskett, and W. Earl Sasser of the Harvard Business School.

In 2002, he and Shaun Smith co-authored the best-seller: Managing the Customer Experience. He followed it up in 2008 with The Ownership Quotient, co-authored with James Hesket and Earl Sasser, Jr. His latest book, The Digital-First Customer Experience was released in July of 2023 and describes the design strategies of leading brands including Nike, Amazon, CEMEX, Starbucks, and others. Prior to co-founding The Service Profit Chain Institute, he held executive roles at Bank of America, and The Forum Corporation and earned an MBA from Edinburgh Business School.