Outbound Squad Using voicemails to increase cold email reply rates by 3x
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Jul 29, 2025 Discover how voicemails can revolutionize cold outreach by tripling your response rates. Learn the power of combining relevance and social proof in your messages to captivate prospects. Jason reveals actionable strategies for crafting impactful voicemails, making them a vital tool in today's sales arsenal. Embrace the future of communication by integrating AI screeners into your cold calling approach!
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Voicemails Triple Email Replies
- Leaving voicemails after cold calls triples cold email reply rates from ~6% to over 18%.
- Gong's data across billions of calls and emails proves voicemails massively boost engagement.
Declining Pickup Rates Shift Focus
- Pickup rates for cold calls have dropped to around 5%, some as low as 1.5%, making live conversations rare.
- Voicemails represent the future of cold calling due to their 90%+ open and transcript-viewing rates.
Voicemail Formula to Boost Replies
- Use a voicemail formula: relevant attention grabber, social proof, call-to-action pointing to your email.
- This approach answers "Is this relevant?" and "Is this credible?" to triple email reply rates.