If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :
I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority
https://jenniferallwood.com
I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.
For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.
If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.
- [00:12] Intro
- [01:01] What is copywriting?
- [02:05] How did you get into this business?
- [04:00] Everything is copy
- [05:30] The P.A.S.T.O.R. Framework
- [17:19] Are women more prone to...
- [18:55] A heart-lead seller
- [20:20] Teach them long division...then sell them a calculator
- [23:04] How is it working for you?
- [23:23] The power of One-to-One selling
- [26:04] How does PASTOR work with social media?
- [30:04] Copy for Facebook...vs Copy for Instagram
- [30:30] Can I be an exceptional communicator...but a bad seller?
- [32:10] What should marketers not do
- [33:50] This is what you meant to say
- [35:35] Bio Copy
- [38:10] Writer's Bl*ck (we don't use that term)
- [41:25] Accidental copy
- [42:11] It's perfect enough!
- [43:09] Any trends?
- [46:51] When and how do I hire a copywriter?
- [49:34] Tell me about certification
- [52:48] Offering Risk Free Guarantees
Links
Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.
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