Dallas Taylor, host of the podcast "20,000 Hertz" and sonic branding expert, discusses HBO's journey in evolving its iconic sound logo. He highlights the emotional power of sonic branding and how familiar sounds draw viewers in. The evolution of HBO's orchestral theme from the 1980s reflects modern sensibilities while retaining nostalgia. Taylor also delves into the redesign challenges of HBO’s auditory identity, emphasizing its emotional connection with audiences and the significance of adapting iconic sounds for today’s digital landscape.