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Waveform: The MKBHD Podcast
Apple Vision Pro Turns One: Spatial Reality Check
Jan 29, 2025
The discussion dives into the first anniversary of the Apple Vision Pro, revealing both its impressive features and critical flaws. Developers share their hands-on experiences, highlighting challenges in app creation and the device's heavy financial burden. Controversies around its pricing and limited consumer interest are addressed, alongside comparisons to competitive models. Insights reveal a pressing need for compelling applications to drive adoption, while examining the delicate balance between innovation and accessibility in immersive technology.
01:26:03
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Quick takeaways
- The Apple Vision Pro, priced at around $3,500, has seen limited adoption due to its high cost and niche appeal.
- Users report mixed experiences with the Vision Pro primarily due to comfort issues, impacting prolonged usage and developer engagement.
Deep dives
Apple Vision Pro's Market Position
The Apple Vision Pro has reached its one-year mark since its announcement, yet it remains an expensive product without widespread adoption. Despite being touted for its advanced technology, its high price tag—around $3,500—limits its appeal primarily to tech enthusiasts and developers, notably excluding broader consumer bases. Reports suggested a varied estimate of around 220,000 to 500,000 units sold in its first year, indicating a significant gap in its potential market reach. Developers observe that without a compelling 'killer app' or substantial usage-driven demand, the Vision Pro faces an uphill battle in justifying its cost and features.
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