The Moneyball Marketing Formula Behind Winning Presidential Campaigns and Fortune 500 Companies | Phillip Stutts

Jul 18, 2022

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In this episode of the Millionaire Mindcast, our guest is an incredible guy Philip Stutts who talks about his entrepreneurial journey, the difference between a business owner and a business operator, structuring a data-driven business, the secret formula for political and business marketing, and adaptability to innovation, how to not be a slave in your own business and unlock its true benefits, and a create maximum wealth!

Phillip Stutts is an entrepreneur, investor, owner of 18 companies w/ over $1 billion in sales, CEO’s adviser, and an expert in the world of political marketing. He is also the author of the book, “The Undefeated Marketing System”, and host of “The Undefeated Marketing Podcast”. He stays on top despite being diagnosed with Achalasia which currently his mission is to find a cure and pursue a life without doubts and growing.

This man is so passionate about campaign, and marketing that he opened a political consultancy company. In 2015, he also created a political ad agency that later tied to his other businesses. Phillip translated his political formula into a business, influencing and converting customers and clients. He believes that if you want to create maximum wealth, you must build things much bigger. Likewise, part of the commitment of being a business owner is the adaptation to change as things are changing so fast right now. Therefore, modifying strategies in the market and technology will be the best thing to do to stay on top of the game!

Some Questions I Ask:

Where did your entrepreneurial journey start?

What was it in you for being that solopreneur to now building 7 to 10 figures businesses that most people don’t unlock?

How have you gone about identifying integrators, and creating this environment that people want to be part of?

How have you incorporated data into the way you build your business?

Where do you pull a lot of your data?

What do you see as some of the opportunities that you guys are really excited about leaning into a macro scale that you’re playing at?

What have you seen in terms of psychology that drives so many different behaviors that people should be paying attention to?

What’s the data telling you in terms of the overall economy?

How are you edging in winning a political campaign?

What is your investing strategy at the macro/micro level?

How are you using the data to drive your personal life and in the decision making?

What’s one of your superpowers that you feel like is something more people could build the scale as you’ve built over the course of your career and life?

In This Episode, You Will Learn:

Pros and cons of solopreneur, and creating a maximum wealth

The key to Phillip’s success

Phillip’s three core components of running a company

The company culture versus perks

The five steps of undefeated marketing plan

Why building a brand should not be your priority

The three types of consumer right now

Quotes:

“You have to be a visionary and you have to be an integrator.”

“There’s a huge risk elimination move in your business when you’re talking about marketing.”

“You have a business plan for your business, why don’t you have a business plan for your marketing?”