The Vergecast Instagram is TikTok now, BeReal is everywhere, and the Vergecast Hotline is back
Jul 27, 2022
Join Alex Heath, Deputy Editor at The Verge and expert on Meta, alongside Casey Newton, Contributing Editor known for his insights on social media. They delve into Meta's shift towards short-form video, revealing how Instagram is transforming its platform to compete with TikTok. The duo also discusses the rise of BeReal, questioning its potential to thrive amidst social media giants. Listeners also get expert tech advice through the Vergecast Hotline, tackling everything from laptops to group chats.
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Meta's Pivot to Short-Form Video
- Meta is pivoting Facebook and Instagram towards short-form video content from creators.
- This shift aims to compete with TikTok's growing popularity and addictive nature.
Reels' Importance
- Reels' importance to Meta stems from the realization of short-form video's social potential.
- TikTok's addition of a friends tab prompted Meta to compete more directly.
TikTok's AI Influence
- A creator interviewed for Land of the Giants shared how TikTok's algorithm helped her realize her sexual orientation.
- This anecdote highlights the power of TikTok's AI in shaping user perceptions.