CultCast #297 - Why Apple may make your next TV 📺

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• Blurry images that popped up online supposedly show the testing of an Apple OLED television set of around 60 inches in size. The photos were shared on Chinese social media before being circulated by mobile leaker Benjamin Geskin on Twitter.
• images depict what looks like an Apple-branded standalone display in some kind of lab testing environment. They show a metal frame design, while accompanying notes on Weibo suggest that the set also includes a camera.
• And, just like that, longstanding rumors of an Apple TV set reignite!
• The rumors gained momentum with the publishing of Walter Isaacson’s Steve Jobs biography in 2011. “I’d like to create an integrated television set that is completely easy to use,” Jobs was quoted as saying. “It will have the simplest user interface you could imagine.”

• According to the WSJ, Apple is reportedly preparing a $1 billion “war chest” which it will spend on acquiring or producing original content over the next year.
• That sum is around half of what HBO spent on production last year.
• Apple SVP Eddy Cue is reportedly aiming for Apple to offer up to ten new shows, which could rival Game of Thrones in scope.
• Apple has been ramping up its hirings to try and establish itself as a force to be reckoned with. The company’s recent hirings include a pair of former Sony execs, who previously helped bring to the screen shows including AMC’s Breaking Bad and Better Call Saul, and Netflix’s The Crown
• WSJ: "Mr. Van Amburg and Mr. Erlicht have begun meeting with Hollywood agents and holding discussions about shows Apple could acquire, the people familiar said. Mr. Matt Cherniss has movie experience, having worked as a production executive at Warner Bros."