This week we're talking about why the sports business looks like it does, which is predominantly white, male and middle class.Our guest is Pranav Soneji, co-founder of Livewire Sport, who have launched a mentoring project aimed at tackling some of the barriers people from under represented groups face when they start a career in sport and Digital industries. We talk about what diversity means, why the sports business should care about it, and why change takes so long. The programme takes place throughout 2020, will include sessions with some of LiveWire’s clients, including - Channel 4, Team GB, Wimbledon among others. You can find details of the scheme at
http://livewiresport.com/mentoring/Finally, a big thank you also to our great friends at
SDA one of London’s best boutique brand consultancies for opening their doors on Charlotte Street to us and allowing us to record this podcast at their offices, it is as ever much appreciated.
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