019: Brent Ratkovich on Street-Level Activism, Sanctuary Work, and the Power of Showing Up

Less than 1 percent of U.S. animal product consumers ever witness the conditions inside factory farms. Brent Ratkovich is part of the small percentage who has, and he has turned that truth into tireless action.

In this episode, Cheryl Moss sits down with longtime animal advocate Brent Ratkovich, whose journey from personal health transformation to frontline activism highlights the power of everyday people making an extraordinary impact for animals. From solo street protests to large-scale hen rescues, Brent’s story is a powerful reminder that when it comes to animal rights, silence is never neutral.

A Spark Ignited by Compassion

Brent’s vegan journey began in 2013 for health reasons, but everything changed after watching the documentary Meet Your Meat. What started as a personal lifestyle shift quickly evolved into a public mission. He began attending protests with Mercy for Animals and soon launched One Cow Army, a bold solo outreach effort designed to grab attention and plant seeds for compassion through simple signs and meaningful conversations.

Taking Action Where It Matters Most

Within two years of going vegan, Brent was fully immersed in sanctuary life. His volunteer work with Animal Place Sanctuary included hands-on caregiving, barn cleaning, and life-saving rescue missions. From the emotional weight of pulling hens from the brink of death to the joy of watching them dust bathe for the first time, Brent understands what it takes to restore dignity to animals who have endured suffering.

He also volunteers at other sanctuaries, including Harvest Home, Blue Barn, and Welcome Home Sanctuary. His message is clear: sanctuaries need both financial support and boots-on-the-ground help to keep going.

https://betterlifeforanimals.com/podcast/019-Brent-Ratkovich