The Better Yoo Project: Optimizing Health, Hormones and Aesthetics.

96. Built to Scale: Leadership, Mistakes & Managing the Mission

8 snips

Jan 5, 2026

Sal Frisella, CEO of 1st Phorm International, shares his journey of leadership in the health and fitness industry. He emphasizes the importance of teamwork and resilience in achieving success. Sal discusses shifting from a 'me' to a 'we' culture, highlighting how investing in employees enhances business growth. He reveals strategies for authentic leadership, including prioritizing family, embracing challenges, and staying true to oneself. His insights on cultivating a strong workplace culture and redefining work-life balance are both inspiring and practical.

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INSIGHT

Invest In People To Build Buy-In

Treat employees as investments, not transactions, to unlock deeper engagement and loyalty.
When leaders care about employees' goals, staff buy into the mission and contribute more.

INSIGHT

Service Trumps Product When Competitive

Exceptional service and experience, not just product quality, create durable competitive advantage.
Customers return and recommend when staff genuinely care about the customer's experience.

ADVICE

Hire For Grit And Growth

Hire for willingness to learn and initiative over perfect resumes.
Train technical skills but select people who want to grow and show up for the team.

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Sal Frisella is a passionate entrepreneur, speaker, and leader in the health and fitness industry. As the CEO of 1st Phorm International, a renowned sports nutrition company, Sal has dedicated his career to empowering individuals to achieve their fitness goals and live healthier lives. Through his leadership at 1st Phorm, Sal continues to innovate and elevate the standards of the industry, helping people worldwide transform their bodies and minds.

Sal joins us today to share his journey, which is a powerful example of the impact of teamwork, accountability, and resilience in achieving success, both personally and professionally. He shares his insights on creating a thriving workplace culture, overcoming the challenges of delegation, and building a customer-centric experience that sets businesses apart in the competitive wellness industry. Discover how Sal balances leadership with family life, redefining work-life balance through disciplined time management. Sal also reveals how staying true to yourself can lead to enduring success and meaningful connections.

Topics discussed in this episode include:

Why Sal's core values of teamwork and resilience are pivotal in his leadership journey.
How Sal's dedication to family and philanthropy has shaped his personal and professional life.
Why shifting from a "me" to a "we" culture is crucial for business growth.
How overcoming delegation challenges can prevent bottlenecks in the workplace.
Why treating employees as investments leads to higher engagement and lower turnover.
How genuine care and personalized service can give your practice a strategic advantage.
How hiring passionate team members builds a thriving and resilient business culture.
Why leading by example and addressing negative behaviors swiftly maintains team accountability.
How Sal balances his roles as a leader, husband, and father for true fulfillment.
How authenticity in personal branding and relationships leads to enduring success.
Why surrounding yourself with the right people fosters personal growth and business success.

Sal on Instagram: https://www.instagram.com/mrfrisella

1st Phorm: https://www.1stphorm.com

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