Social Currency with Sammi Cohen Julia Cheek (Everlywell) on Revolutionizing Diagnostics, Shark Tank and Biohacking
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Nov 25, 2025 Julia Cheek, Founder and CEO of Everlywell, revolutionizes health diagnostics with her at-home testing company. She shares her journey from a frustrating lab experience that sparked her entrepreneurial spirit to the pivotal moments during COVID when Everlywell scaled rapidly. Julia also recounts her Shark Tank experience, the challenges of fundraising as a female founder, and her vision for the future of proactive healthcare, including biohacking and telehealth innovation. Her insights on consumer trust and insurance integration are particularly enlightening.
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Personal Lab Nightmare That Sparked Everlywell
- Julia Cheek spent six months seeing multiple specialists before a rheumatologist connected the dots.
- She paid over $2,000 out of pocket and realized lab testing access and cost were broken for many people.
Use Angels To Buy Credibility And Expertise
- Raise early angel money to fund clinical, regulatory and product expertise before VC interest appears.
- Hire part-time experts and regulatory counsel to build credibility with labs and speed to market.
Daily Iteration Fueled Early Traction
- Early traction came from relentless daily iteration on acquisition and experience, not a single silver bullet.
- Within nine months Everlywell reached roughly $600k in sales by optimizing creatives and metrics cadence.
