In this episode we spoke with Brittany Hodak, renowned keynote speaker and author of Creating Superfans- how to turn your customers into lifelong advocates.
Brittany discussed the concept of The Experience Economy and the importance of businesses embracing it to grow more in a more sustainability and profitability way.
During our chat, Brittany shared her 5 steps that businesses can take to build a base of superfans, and even shared some marketing advice from her time working with Taylor Swift!
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The Business of Customer Love