iGaming Daily Ep 659: ¡Babel Bets Back! DraftKings Goes Spanish & LatAm Markets Shake Up iGaming
Dec 1, 2025
Damian Martinez, a business journalist specializing in Latin American gambling markets, joins the hosts to discuss DraftKings’ exciting Spanish-language launch. They explore how this rollout could enhance market reach ahead of the World Cup and the strategic importance of localizing for Spanish-speaking bettors. The conversation dives into Paraguay's shift away from lottery monopoly, Peru's proposed gambling tax hikes, and the potential consequences of advertising bans on market dynamics. Insights into regulatory changes in LatAm and their comparison to European trends add depth to the discussion.
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Spanish App Targets Hispanic Bettors
- DraftKings launched a Spanish-language app in selected US states and Ontario to better reach Hispanic bettors.
- The move targets soccer fans ahead of the World Cup and aims to deepen personalization and localization.
World Cup Is A Strategic Catalyst
- The World Cup in the US, Mexico and Canada is a prime activation moment to engage Spanish-first bettors.
- DraftKings aims to use soccer momentum to gain advantage in the competitive US sportsbook market.
Test Localization Regionally First
- Roll out localized features where Spanish-speaking populations are concentrated and test product performance first.
- Use cautious, state-by-state launches to validate product fit before broader expansion.