Stock Movers Apple Drops, Deckers Falls, Intuit Rises After Positive Earnings
May 23, 2025
Apple faces a significant stock drop as President Trump's tariff threat looms, potentially pushing iPhone prices to dizzying heights. Deckers takes a tumble after disappointing forecasts linked to Ugg and Hoka sales, leaving investors anxious. Meanwhile, Intuit shines with a positive earnings report, attracting support from analysts who are excited about upcoming AI innovations. The contrasting fortunes of these companies reveal the volatility and unpredictability of the market.
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Apple's Manufacturing Tariff Impact
- President Trump threatened a 25% tariff on Apple if it fails to move iPhone manufacturing to the U.S.
- This could cut Apple's gross margin by 300-350 basis points and raise iPhone costs to about $3,500 per device.
Deckers Faces Uncertainty
- Deckers, owner of Ugg boots and Hoka running shoes, reported disappointing fiscal Q1 forecast which caused shares to drop significantly.
- Management declined full-year guidance due to macro uncertainties tied to global trade policies.
Personal Ugg Boots Anecdote
- John Tuck shared a personal anecdote saying he has purchased Ugg boots for family members.
- He owns two pairs of shoes personally, showing a casual connection to the brand discussion.