The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

904: Start Your Email List Here: High-Converting Opt-In Ideas That Actually Work

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Aug 13, 2025

Learn how to transform your email list into a valuable asset! Discover practical steps to create engaging lead magnets that attract the right audience. Explore various types of freebies that resonate with potential subscribers. Hear insights on harnessing targeted marketing strategies while avoiding irrelevant ads. The discussion includes effective opt-in offerings like masterclasses and planners to enhance customer engagement. Plus, get access to a free mini-course for a step-by-step guide on building your email list!

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INSIGHT

Email List Is Your Core Business Asset

Your email list is the most valuable asset because you own direct access to interested people.
It indicates business health and drives sales more reliably than social metrics.

ADVICE

Design Lead Magnets With The End In Mind

Start with the end in mind by linking your opt-in to a specific paid offer or goal.
Keep your freebie small, specific, and designed to deliver one quick win.

ADVICE

Pick The Easiest, Clear Format

Choose the easiest format for you to create and consistently deliver, like PDF, audio, or video.
Be clear and not clever: describe exactly what the freebie does and who it's for.

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What if I told you that one simple piece of helpful content could totally change how people find you, connect with you, and eventually buy from you? In this episode, we’re getting really practical about email list building, and I’m sharing the exact steps to create a lead magnet; AKA: the simple, helpful entry point that not only grows your email list but actually attracts the right people into your business!

I know email marketing can feel like a lot, but here’s the truth: your email list is one of the most valuable assets you can build. And creating your first (or next) opt-in doesn’t have to be hard.

So today, I’m walking you through what to consider before you create a lead magnet, the different types of freebies that actually work, and how to start attracting the people who are most aligned with what you offer.

And if you’re thinking, “This sounds great, but how do I actually set it all up?” then don’t worry, I’ve got you covered. We’re covering a LOT today, but if you want to go even deeper, I created a totally free mini-course that walks you through the entire process, step by step. Jump into the mini course right now at https://listbuildchallenge.com!

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Goal Digger Show Notes: https://jennakutcherblog.com/email-list-opt-in-ideas-that-convert

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