Planet Fitness has caught a lot of crap over the years for its Pizza Mondays, Bagel Tuesdays, and Lunk Alarm. But the gym chain is a behemoth, boasting 2,500 locations and 18 million members worldwide. So today's podcast breaks down the business behind Planet Fitness, including how they strategically acquire large gym spaces and why their pricing hasn't changed in 30 years. Enjoy!
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The Joe Pomp Show