

DomainSherpa - Sherpa Shorts - August 28, 2025: Timing Is Everything
Aug 28, 2025
Sofia Canala, a new member of the Media Options team and former Escrow.com staffer, shares her insights on domain transactions. The discussion highlights the importance of timing in domain sales, emphasizing the need to 'sell into the wave.' They tackle the controversy around social media handles, navigating legal gray areas, and why .com domains still reign supreme. Sofia also offers key questions that buyers and sellers should consider when closing a deal, making for a thought-provoking conversation.
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Seamless Team Transition
- Sofia described moving from Escrow.com to Media Options and feeling like part of the team before officially joining.
- She noted daily communication with Drew and that the switch felt natural given their prior relationship.
Town Square Amplifies Missteps
- Public social-media debates can escalate before nuanced policy discussion occurs.
- The show argued X/Twitter is a poor venue for complex legal and ethical debates about handles.
Stranded Handles Are A Real Problem
- Abandoned handles create stranded digital assets with unclear ownership and value.
- The hosts propose mechanisms like recycling or linking handle priority to domain control to resolve stranded handles.