Uncovering the Voice of the Customer with Win/Loss Analysis with Elvis Lieben of Gong
Jul 12, 2022
37:24
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Listen as Elvis Lieban, Senior Product Marketing Manager of Velocity talks with DoubleCheck Research about how Gong’s project-based approach to win/loss research helps tap the Voice of the Customer, how to gain stakeholder buy-in, how program findings are shared throughout the organization, and the super effective way Gong measures program impact.
Blindspots with Host Ryan Sorley