The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

847: How to Make Your Email List Work Harder So You Don’t Have To

10 snips

Jan 27, 2025

Cassie Groeschl, a registered dietitian and mom, is on a mission to help busy mothers reclaim their time and energy through holistic wellness. In this insightful discussion, she shares her ambitious goal of growing her email list to 1,000 engaged subscribers within a year. Cassie explores strategies for effective content creation and the power of free resources like her 7-Day Fit In Your Greens Challenge. She emphasizes the importance of nurturing engagement without overwhelming subscribers, making sure her offerings land with the right audience.

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ADVICE

Niche Down for Deeper Impact

Focus on a niche audience rather than trying to reach the masses.
Going deeper with a smaller group is more fulfilling and profitable.

ADVICE

Experiment with Freebies

Create multiple freebies to test what resonates with your audience.
Use freebies to gather insights and guide offer creation, like Drew Kutcher's meal planning guide.

ADVICE

Five-Day Challenge

Shorten challenge durations to increase completion rates.
Five-day challenges feel more manageable than seven-day ones for busy moms.

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What if I told you it’s possible to grow your email list to 1,000 engaged subscribers in just one year? You might think it sounds ambitious, but today’s guest is ready for the challenge. And you can too at http://growanemaillist.com!

Meet Cassie Groeschl, a registered dietitian, mom, and member of the Goal Digger Community who is on a mission to help busy moms reclaim their energy and time through holistic nutrition, meal prep, and wellness routines. Her goal? To grow her email list from 93 subscribers to 1,000 by the end of the year.

She’s already rolling out her second freebie, her 7-Day Fit In Your Greens Challenge, and dreaming up a membership program that will serve her audience in a deeper, more meaningful way.

In this coaching session, we’re diving into how to make sure her offers land with the right people, the power of going deep instead of wide with her audience, how to spend her time wisely when it comes to content and email strategy, and an easy system for batching emails so she’s consistently showing up in inboxes every week.

If you’re ready to grow your list, serve your audience, and maximize your impact without feeling like you’re stuck on the content hamster wheel, sign up for my FREE class: From Zero Subscribers to an Email List of Engaged Buyers! Seriously, friend: not only will I teach you how to start and grow your email list, I’ll pull back the curtain on the metrics that show off email’s superpowers when compared to social media. Save your seat for the class here: http://growanemaillist.com!

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