In this episode of the Local Marketing Lab, Olga Lopategui, an expert in restaurant loyalty and rewards programs, shares valuable insights on the importance of localized marketing strategies and personalization for brand loyalty. With over 15 years of experience working with renowned brands like Pizza Hut and TGI Fridays, Olga’s expertise sheds light on the evolving landscape of personalized messaging and the impact it has on driving repeat business in the restaurant industry. Whether you’re seeking to optimize digital marketing channels, launch effective loyalty programs, or manage online reviews, Olga’s insights offer actionable steps for enhancing your marketing strategies and customer engagement.

Here are some topics discussed in the episode around localization and personalization for brand loyalty:

• Localized marketing strategies to boost customer engagement and loyalty
• Tailor your marketing efforts to individual customers that goes beyond basic localization
• Leverage localized events to boost customer engagement and drive loyalty
• Effective strategies to keep customers coming in with weather-based promotions
• Use technology to streamline targeted offers

Resources

• Connect with Olga Lopategui on LinkedIn.
• Learn more about Restaurant Loyalty Specialists.
• Watch Olga’s episode on the Restaurant Technology Guys podcast.

Other shout-outs

• Smokey Mo’s — Building their audience with law enforcement.
• El Pollo Loco — The evolution of their loyalty program.
• Dave’s Hot Chicken — A phenomenal job with their marketing and loyalty program.