SPaMCAST 655 - Product Pricing and Scale, A Conversation With Ajit Ghuman

This week we dive into what is often viewed as arcane science by the development community, pricing. Pricing can make or break any product. Everyone in the value chain has to have a good understanding of how pricing decisions are made and how they can impact what should be built and when. One critical part of the conversation focuses on whether there is an ideal pattern for product and development to work together? If not, what are the consequences? Our conversation just skims the surface of Ajit Ghuman's new book Priced to Scale which hit the book stands in April. Ajit is currently Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. A SaaS Product Marketing veteran, he has helped companies such as Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Ajit is an expert in software pricing and his upcoming book, Price to Scale, covers an end-to-end approach to packaging and pricing for high-growth technology companies. He is an avid writer and routinely shares his insights as a member of the Forbes Communication Council, the Bizjournals Leadership Trust, and at Sharebird.com. He is an executive member at Revenue Collective, the leading network of commercial leaders working in the fastest-growing companies worldwide. Web https://ajitghuman.com/pricing-book/ LinkedIn linkedin.com/in/ajitpalghuman Twitter apghuman Re-Read Saturday News This week we tack the introduction to Monotasking by Staffan Nöteberg. The introduction is titled The Five Axioms of Monotasking.; Staffan takes us directly into the deep end. As I noted last week, I will take at least one concept/idea for the charter we are reading forward and try to apply it in my life. As I re-read the introduction, I identified two potential behavior changes based on the five axioms. They are: Resume doing daily retrospectives (focused on Axiom 5) Quiesce Teams and Slack (focused on Axiom 2) I am going to resume daily retrospectives which I stopped doing early last year as I adjusted my work life after I stopped leaving the house on a daily basis. Option 3 would have the biggest impact but will require more groundwork given expectations of instant availability. Has anyone experimented with quiescing chats in Team and Slack (or other similar tools)? Week 1 - Logistics, Game Plan, and Preface - https://bit.ly/3x1oVap Week 2 - Introduction - https://bit.ly/2TXVfwt Upcoming Events! ISMA 18 Virtual Conference, June 24th, 2021 8 AM EDT to 11:15 EDT I will host the event. The event will have a host of great speakers on great topics! ISMA 18 will be free for both IFPUG members and non-members. IFPUG members are eligible for 1 credit at the CFPS Extension Program (CEP) and also attract 3 Technical PDUs in the PMI Talent Triangle®, both by attending the full conference! Register: https://www.ifpug.org/isma18/ Real Value of TMMi (SPaMCAST is a Friend of TMMi America) Free webinar from TMMi America featuring Mark Summers June 25th, 2 to 3 PM EDT This webinar will explore the common usages of the TMMi Test Process Improvement framework. We will dive into how: You can leverage this framework to transform the way your organization delivers software. The model can transform your career. Next steps to take on your journey to becoming a Test Process Improvement superhero. The real value of the TMMi is to help you dramatically change the frequency and quality of your software delivery. Register at https://bit.ly/2RtoGpy Next SPaMCAST In the next Software Process and Measurement Cast, we stay with an agile product theme with a conversation the Rahul Aggarwal. We discussed building products to support the gig economy and entrepreneurship. Anyone thinking about a side hustle or starting a business will want to listen to Rahul's sage advice.