Ep 52: Brand Purpose and Cause Marketing with Tony Mokry

In today’s conversation, we welcome Tony Mokry, who is the Vice President and Chief Marketing Officer for Cricket Wireless, the leading prepaid wireless carrier in the US and a division of AT&T. Tune in to hear us talk about some of the unique areas where Tony is investing in the brand, why authenticity is a key pillar and how this translates to the company’s thousands of authorized retailers. Listeners will learn what Cricket Wireless is and what it stands for, how Tony came to join the company, and how AT&T facilitated his changing career. Tony shares the details of Cricket’s cause marketing campaigns which align with the brand purpose, with the ads created by Ewurakua Dawson-Amoah as an example. You’ll hear how his role as CMO extends beyond just getting customers to sign up, and the relationship with Bark which addresses cyberbullying using keywords. Tony shares advice with listeners to embrace change and get uncomfortable in their jobs, in order to grow. We hope you join us to learn more!