If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.

But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.

In today’s conversation, you’ll learn:

The hidden reason clients become unhappy, even when you’re delivering great work
What the Domino’s Pizza Tracker can teach us about managing client projects
The unconventional method Guy uses asynchronous video to keep client informed during ongoing projects

For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.

If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:

The Client & The Client: Part Deux

Other Resources Mentioned in Today’s Episode:

Connect with Guy on LinkedIn

Financial Management of A Marketing Firm (Second Edition) by David C. Baker

The Lead Magnet That Pays for Itself w/ Chris DuBois

Want to watch the video version of the podcast on YouTube?

Check it out here: Agency Life Podcast on YouTube

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Episode 378: Invasion of the Titan Snatchers!