Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement.
Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-making, persuasive communication
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
The Behavioral Economics in Marketing's Podcast