148. Agency & Client Expectations: Having the Hard Conversation To Create Clarity

Having the hard conversation between agency and client around what they collectively want success to look like isn’t the simplest task — and it’s exactly why the conversation isn’t had more often.

Sometimes what the client wants just isn’t realistic.

In this episode, I speak with Gogi Gupta, Founder at Gupta Media, about these hard conversations and why avoidance is setting unrealistic expectations on both sides.

We discuss:

- Why siloing causes disconnect between agency & client

- Why hard conversations aren’t occurring

- Guiding the client journey w/ education

- Advice for agencies looking to start these hard conversations

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.