173 Should CPAs Put Prices on Their Website?

If your aim is to work less and make more, there are many benefits to putting some prices on your website, without getting pigeonholed or committed to something that’s not viable.

 

Highlights:

— “Most buyers have some sense of what they want to pay. And if there’s way too much daylight between your prices and their expectations, they’re just not going to work with you.” 

— “Putting some prices on your website makes the pricing part of your discovery conversation so much more comfortable for you.”

— “Use high anchor prices to make your regular price seem less expensive by comparison.” 

— “Having pricing for a single meeting helps the buyer infer what prices for other services you offer might roughly be.”

— “Using the phrase “Starting at” allows you to set the floor on the price.”

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