Bodo Lang: Massey University marketing professor on Tower Insurance getting rid of multi-policy discounts

Tower is ending its multi-policy discounts, with the insurer claiming the level of risk is unacceptable for meeting regulatory requirements.

The insurer previously offered people who bought two eligible policies up to 10 percent off their premiums and up to 20 percent off if people had three or more eligible policies.

Massey University marketing professor Bodo Lang explains why these changes are taking place.

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