De-risking Audio Advertising -- Scott Simonelli // Veritonic

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn’t hearing them and tracking their performance means looking at multiple tools. Today, Scott discusses de-risking your audio advertising. Show Notes

Connect With:

• Scott Simonelli: Website // LinkedIn 
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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