353 Brandon Birkmeyer - Secrets to Personal Branding Success

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In this episode, I speak with Brandon Birkmeyer, the host of the Brands on Brands podcast and author of "Front and Center Leadership." We dive into the serendipitous way we connected through mutual friends and podcasting events, and how those late-night conversations at conferences often spark the best ideas. Brandon shares his journey from corporate life to becoming a podcast host and author, emphasizing the importance of building a personal brand and the value of genuine relationships in the podcasting community.

Brandon opens up about his transition from a corporate career to entrepreneurship, highlighting the challenges and rewards of taking control of his own narrative. We discuss the process of writing his book, the significance of personal branding, and the strategies he uses to secure speaking engagements. Brandon's insights into networking, content creation, and the power of taking initiative are not only inspiring but also practical for anyone looking to make a similar leap.

This conversation is packed with valuable lessons and personal anecdotes that will resonate with anyone interested in personal growth and professional development.

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Key Takeaways

0:00 Intro

2:37 Transition from Door-to-Door Sales to Podcasting

4:00 Brandon's Podcasting Journey

6:32 The Impact of Interviews on Content Creation

8:24 The Power of Structured Brainstorming

13:00 Travis Chappell's Impact on Personal Branding

14:19 Realizing the Importance of Networking

15:39 Building Authority and Credibility

18:54 The Struggles of Job Hunting

20:59 Overcoming Reluctance in Professional Settings

23:32 Brandon's Cross-Country Move for Love and Career

25:24 The Reluctant Author's Journey

36:18 Balancing Business and Personal Life

38:39 Brandon's Strategy for Securing Speaking Gigs

41:04 The Concept of Focusing on Your Genius Zone

43:01 Balancing Podcasting and Other Projects

47:47 Embracing a Dynamic Personal Brand

49:09 The Value of Being a Generalist

52:09 Misunderstood Extroversion

53:20 Building Deep Connections at Conferences

Tweetable Quotes

"For me, perspective is power. That was what I was gaining from doing it."

"I think there's three pieces to what I think really rounds you out when you're developing your reputation: content creation, networking, and creating impact through value creation."

"I realized if I can pay the premium upfront to get the momentum started, then I can figure out how to make this more efficient and save money."

Resources Mentioned

LinkedIn - https://linkedin.com/in/bbirkmeyer

Twitter - https://twitter.com/bbirkmeyer

Instagram - https://instagram.com/brandonbirkmeyer/

Facebook - https://facebook.com/bbirkmeyer

Podcast Junkies Website: podcastjunkies.com

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Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

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Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

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Mentioned in this episode:

Podcast Blueprint 101