

Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'
Aug 23, 2023
Emily Oberg, Founder of Sporty & Rich, discusses changing the definition of success and her plans to create a Sporty & Rich country club. They also touch on the evolution of streetwear, the power of strong imagery in building a brand, and the challenges of controlling reselling. They explore the brand's international appeal and its diverse following from hypebeasts to health enthusiasts. Additionally, they talk about creating a healthy and balanced cafe experience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Evolution of Streetwear and Women's Influence
02:30 • 5min
Transition from Publishing to Retail
07:17 • 14min
The Power of Strong Imagery in Building a Brand
20:57 • 3min
The Impact of the Resale Market and Efforts to Control Reselling
24:20 • 2min
The International Nature of the Brand and its Wide Demographic
26:04 • 4min
Creating a Healthy and Balanced Cafe Experience
30:11 • 19min