Cybersecurity Marketing in 2025: Proven Tactics from Top GTM Leaders

On this episode of Security Revenue LIVE, host Taylor Wells is joined by an all-star panel of cybersecurity marketing leaders: Steve Garrison (Stellar Cyber), May (Jericho Security), Aviv Cohen (Pantera), and Isabel (The Cyber Canon). Together, they dive deep into the ins and outs of marketing leadership for cybersecurity companies in today's rapidly changing landscape.

The conversation kicks off with a candid discussion on the impact of AI and large language models (LLMs) in go-to-market strategies, from driving hyperautomation and efficiency to the enduring importance of building genuine relationships and brand awareness. The panel shares practical insights on balancing long-term branding with short-term demand generation, the critical role of in-person events, and how to leverage creative, memorable experiences—even on a limited budget.

You’ll hear how the fundamentals of marketing still prevail, even as tools evolve. The guests tackle the challenges of data hygiene, tracking true revenue impact, and navigating the growing expectations of leadership around ROI. Plus, they discuss the importance of close collaboration between marketing, sales, and SDRs, and why over-communication and strong cross-functional relationships are the backbone of successful GTM initiatives.

This episode is packed with actionable tips, creative ideas, and honest advice for cybersecurity marketers, sales professionals, and go-to-market teams aiming to break through the noise, build trust, and drive real results.

Don’t miss this lively and insight-packed roundtable—perfect for anyone looking to sharpen their marketing and GTM game in the cybersecurity space!