45: Is It Time to Change Your Brand with Jackie Bebenroth?

Mar 14, 2024

Exploring the essence of brand beyond logos, Jackie Bebenroth and Steve discuss the significance of brand evolution for deeper audience connections. They touch on recognizing signs for change and the strategic considerations behind brand transformation, offering valuable guidance for leaders in this pivotal shift.

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Introduction

00:00 • 2min

The Power of Visual Identity in Branding

02:17 • 4min

Exploring AI in Branding and Founder Dependency for Business Growth

06:29 • 2min

Navigating Entrepreneurial Brand Narratives and Exit Strategies

08:44 • 4min

Navigating Brand Evolution and ROI Measurement

12:30 • 5min

In this thought-provoking episode, host Steve Coughran sits down with Jackie Bebenroth, the visionary founder of Muse, to explore the timely question: "Is It Time to Change Your Brand?" Together, they delve into the essence of what a brand truly represents beyond logos and taglines, unraveling its significance in connecting with audiences on a deeper level. The conversation navigates the crucial moments leaders face when deciding to evolve their brand, addressing the challenge of justifying investments in brand building that may not immediately translate to ROI. Jackie shares her expert insights on recognizing the telltale signs indicating that a brand evolution is not just beneficial but necessary within an organization. This episode offers a comprehensive look at the strategic considerations behind brand transformation, providing valuable guidance for leaders contemplating this pivotal shift.

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