Fat Mascara

Ep 52: Emily Weiss of Glossier

Mar 9, 2017
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ANECDOTE

Beach Moment Launched Into The Gloss

  • Emily Weiss started Into The Gloss after a sudden moment of conviction on a beach in 2010.
  • She launched the site within about a month while still working at Vogue.
INSIGHT

Brand As Personal Lifestyle

  • Emily wanted a beauty brand you could actually wear as part of your life and identity.
  • She imagined a brand whose sweatshirt she would want to wear and that reflected modern women's values.
ADVICE

Shave, Don't Pluck During Laser

  • If you're undergoing laser hair removal, avoid plucking between sessions.
  • Shave instead so the laser can target the hair bulb and not miss treatments.
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