LANGUAGE BARRIERS IN SALES ARE AT A WHOLE NEW LEVEL

Salman is back to discuss further the importance of understanding your prospect’s problem first before offering the product. He also explains that your language as a seller is different from your prospect’s, and it is their language that you should learn, not the other way around. Learn more by tuning in to this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: PROBLEMS FIRST, PRODUCT LATER

“Bottom line is if you don't deeply understand those problems and the impact they make for the individual in the organization. Nobody gives a sh*t about your product, period.”

SALMAN: THEIR LANGUAGE IS WHAT MATTERS

“Learn your prospect's language, not your language, because that's what's going to resonate with them.”

Connect with Salman

Salman Mohiuddin | Asana | Asana.com

Connect with Collin

#533 S2 Episode 402 - LOVE LANGUAGE: Understanding Your Prospects’ Language To Understand Their Problem