Umesh Samani - Owner of Specialist Cars Stoke, and Chairman of the IMDA, joins us to chat about selling used EVs. We focus on used electric vehicles from an independent dealer’s point of view. The challenges buying and selling them initially creates and the opportunities afforded once mastered.
At the moment approximately 6% of vehicles on Auto Trader are EVs, but this is growing all the time and gaining knowledge and confidence to sell them early is the key to ensuring future success.
We discuss some best practices and pitfalls to avoid, that can help with the transition.
Here are the highlights:
{02:25} Biggest Opportunity
{06:12} Confidence
{07:22} Educate Consumers
{10:21} Frustrated Used EV Customers
{10:38} Charging
{16:59} Pricing
{22:34} Battery Degradation
{31.27} Servicing
{36:13} Sourcing
{40:00} Sell by Date
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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