The CPG Guys Better Cooked Food On-The-Go with Red's All Natural's Ben Johnson
The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers’ great big lives, and they take that seriously.
Follow Ben Johnson on LinkedIn at: https://www.linkedin.com/in/benjamin-w-johnson-/
Follow Red’s on LinkedIn at: https://www.linkedin.com/company/red's-all-natural-llc/
Follow Red’s online at: https://www.redsallnatural.com/
Here's what we asked him :
- Red’s positions itself as an authentic, premium foods brand with a strong emphasis on ingredient integrity and product innovation. How do you keep that authenticity alive in marketing while still scaling the brand?
- In the competitive grocery segment, how do you approach balancing spending between in-store and digital channels to both delight consumers and drive awareness?
- What strategies is Red’s using to build deeper, more personalized consumer relationships—whether that’s through loyalty programs, social media storytelling, or in-market experiences?
- With big players leading the pack, what creative plays or differentiators has Red’s leaned into to stand out in a category so saturated with competitors?
- Have you experimented with newer forms like influencer activations, experiential pop-ups, or TikTok campaigns? If so, which ones are resonating most with Red’s audience right now?
- Sustainability is often top of mind for natural-focused brands. How do you communicate Red’s environmental or wellness commitments transparently—but without coming across as “preachy” or performative?
- How are you collaborating with retail partners—whether getting shelf innovation, exclusive SKUs, or co-promotions—to drive both trial and repeat purchase?
- What marketing metrics (e.g., repeat rate, social engagement, retail velocity) are giving you clear signals on whether your campaigns are advancing the brand’s long-term health?
- Looking into the future: What CPG and food trends are you most excited (or concerned) about? Are there new innovation territories Red’s is exploring?
- As a senior marketer, what’s one piece of advice you’d give to emerging marketers looking to lead marketing in the CPG grocery food space today?
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