The Martell Method w/ Dan Martell If I Wanted to Go Viral in 2024, Here’s What I’d Do
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May 27, 2024 
Adley Kinsman, founder of Viralish, shares viral content creation secrets including unpredictability of viral hits, strategy for creating shareable content, and maintaining viewer interest. Discusses creating engaging videos, psychological dynamics of viral content, and authenticity in storytelling. Explores transition to transformational leadership and embracing failures for success.
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Proof: Scale At Massive Monthly Reach
- Viral scale is real: Adley reports over a billion monthly views across platforms.
- That scale enables both reach and leverage for business moves beyond single videos.
Viral Metrics Fluctuate — Manage Expectations
- Viral results fluctuate daily and require expectation management at scale.
- Adley says supply/demand of ads and platform dynamics cause view volatility.
Personality Is Icing; Formula Drives Virality
- Going viral isn't only about personality; it's a repeatable formula.
- Adley calls personality "icing" and stresses authenticity as the necessary core.