If I Wanted to Go Viral in 2024, Here’s What I’d Do
May 27, 2024
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Adley Kinsman, founder of Viralish, shares viral content creation secrets including unpredictability of viral hits, strategy for creating shareable content, and maintaining viewer interest. Discusses creating engaging videos, psychological dynamics of viral content, and authenticity in storytelling. Explores transition to transformational leadership and embracing failures for success.
Viral success is achievable through a formula, not just personality traits.
Creating a high volume of content leads to rapid learning and data collection.
Embracing authenticity and breaking away from conformity unlocks creative potential in content creation.
Deep dives
The Power of Formula over Personality in Viral Content Creation
Viral content creators emphasize that success comes from following a formula, not just a magnetic personality. The ability to hold suspense and engage viewers is crucial in creating viral videos. This distinction between creators who understand the formula and those who purely rely on their personality highlights the core essence of creating engaging and shareable content.
Diversifying Content and Leveraging Quantity for Quality
The strategy of creating a high volume of content led to rapid learning and data collection. By producing numerous videos, creators were able to study what resonated with the audience and double down on successful formats. Quantity ultimately facilitated the development of quality content by allowing for faster experimentation and insights from audience engagement.
Embracing Authenticity, Passion, and Creative Freedom for Success
The journey to viral success often begins with embracing authenticity and pursuing what genuinely excites and fulfills the creator. By allowing oneself to listen to their heart's desires and break away from conformity, individuals can uncover their creative potential. The importance of honoring personal preferences and taking creative risks is emphasized as a path towards realizing one's superstar potential in content creation.
Success and Business Growth
Transitioning from financial struggle to success, the podcast guest discusses his evolution from bankruptcy to financial stability. Fueled by the need to capitalize on his newfound success, the guest quickly invested to secure his future. Beyond personal gains, he emphasizes the importance of sharing joy and authentic experiences through content creation.
Content Creation Strategies
The guest delves into content creation strategies and scaling business operations. Initially managing creators, the guest shifted towards hiring staff creators to capitalize on trending video content formats. By incentivizing their efforts and focusing on audience engagement, the guest explores the integration of scripted entertainment into social media content for improved audience engagement and brand partnerships.