27 Getting Serious About Fun with Jen Gotch, Chief Creative Officer of Ban.do

Ban.do is a lifestyle brand geared toward fun. That takes shape in the form of cheeky graphic tees, colorful planners and flashy sunglasses, born from the creative mind of Jen Gotch, the Chief Creative Officer of Ban.do.

Often, Jen's voice is synonymous with Ban.do's, but she's built an incredible list of her own 167k Instagram followers. On her feed and Instagram stories, she holds nothing back. She's extremely open about her obsessions, crushes, and deep dark late night thoughts. Even in the business of disco balls and glitter, being successful in business (and in life) requires some brutal real talk.

On this episode, Jen talks about her fearless approach to social sharing, the relentless pursuit of an audience, the crazy growth of the Ban.do, and Jen's big ideas about the future of what the brand can be. To see photos and get links from this episode, go to the Lumi blog