Good Content with Shannon McKinstrie POV: They’re Hitting Follow…Immediately
Jun 3, 2025
11:33
This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and real viral examples that have actually converted viewers into followers.
In this episode we’ll be covering:
- An overview of the 4H Method and the real reason I created it.
- Why “traditional” content pillars didn’t work for me and why they probably don’t work for you either.
- Focusing on creating content that evokes feeling and emotion, creating a safe space for your audience.
- Viral hooks and reels that actually work, converting viewers to followers immediately.
- Trading inspirational and motivational content for content that makes people feel like you actually see and understand them.
- Giving your audience and identity or a name that makes them feel like they actually belong.
Links to reels in this episode:
Other episodes you might have missed:
- Episode 043: We’re Getting Back to Basics and Loving Our Content
- Episode 049: Relatable Humor That Says “They Get Me!”
- Episode 054: Is There Enough “You” In Your Content?
- Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
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