Not My First Guess

Growing a Gynae Startup and Tackling Tampon Taboos- with Daye Founder, Valentina Milanova

Dec 20, 2022

53:50

Daye are on a mission: to close the gender pain gap, and overcome historical gender biases in medical research and product innovation. They launched their first product, CBD tampons in 2019, with a focus on sustainability and pain relief, and have since branched out to other products supporting vaginal health, including their latest product- vaginal screening using a tampon sample.

But they're not stopping there- hoping to democratize access to insightful gynaecological health information which is not typically available through other providers or through the NHS.

At the time of recording, Daye have raised several rounds of funding, including a recent £10m Series A, after building a consumer subscriber base of 60,000 for their tampons; and are now expanding into tampons as workplace perks too with a business proposition!

There was so much to unpack in this episode:

- From Valentina’s journey as a solo founder
- To how Daye reached the first 1000, 10,000 and 50,000 customers
- To testing products
- Building a brand and voice
- Constantly evolving as the CEO of a fast growing company
- And raising nearly £15m pounds.

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