How I Turned My Podcast Into A Profitable Business — Claus Lauter | Why Podcasting Builds Strong Connections, What Consistency Means In Content Creation, Why Content Brings Better Profit Margins Than Products, How Podcasting Drives Engagement (#393)

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In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey. 

With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store. 

Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.

Topics discussed in this episode: 

• Why podcasting helps DTC brands build stronger customer ties. 
• How low eCommerce margins risk your business without income diversity. 
• Why podcasting beats social media for lasting engagement. 
• Why even top eCommerce brands face cash-flow issues. 
• How content creation yields better margins than online stores. 
• Why merchants should prioritize profit over revenue. 
• What true consistency means in building a content brand. 

Links & Resources 

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2sh92ykh

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