When planning out what you want to do in the near and distant future, it’s easy to fixate on things that don’t really matter as much as you think they might. Identifying your goals is such an important part of the process of business growth, and it’d be a shame to waste such a vital step. Scott Carson speaks to Aaron Young from Laughlin Associates about the right kind of goal-setting for your business – because there is a right kind, whether or not you know it. Achieving success begins at the planning stage, and if you try to hit the wrong marks, you’re going to be in trouble. Listen to this episode and make sure that your goal-setting is as strong and well-structured as it can be!

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