Unravelling the time industry, with Vikki Yaffe

If you finally work out how to time block, then you’ll get everything done on that giant to-do list of yours, right? And once Amazon delivers that tomato-shaped Pomodoro timer, you’ll finally reach those big goals. You’ll get that offer written, create the thing, write the book.

Well… not necessarily, according to this week’s guest. Vikki Yaffe says we’ve created systems and norms that don’t work for 95% of the population. And instead of desperately trying to find the right tool to squeeze ourselves into the right shape, maybe we should be changing the game completely.

Vikki is the founder and CEO of Time Hackers, and host of the Hack Your Time podcast (which you should absolutely check out after this episode). After going through three burnouts, she’s focused on unravelling the time industry altogether, and helping people rethink how they relate to productivity, anxiety, procrastination and time itself.

We talk about ambitious overachievers, people who complain about time as part of their personality (hi, yes, guilty), and the fact that our work week was developed by Henry Ford – and how we’re still organising our lives around something created a hundred years ago. Vikki shares stories from her clients, tools that didn’t work, and what she’s doing differently now.

There’s loads in here that’s practical and helpful – for your business, your life, your mindset, your household, and all the life admin that comes with it.

So even if you’re doing the washing or cooking the dinner, grab a notebook, open up your notes app, as well as your coffee, and listen to Vikki get on her soapbox.

Vikki's Links:

Create your Most Productive Week
Listen to Hack Your Time podcast
Get your Stop Wasting time guide

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