Episode 95: Making the Economic Case for Greater Investment in College Athletics

On today's episode, we sit down and have a fascinating talk with AJ Maestas, founder and CEO of Navigate Research. His firm is one of the most respected voices in college athletics when it comes to the study of economics of spending money on building a department's teams, and the corresponding return on investment for the college. Given the rash of colleges who have dropped programs in the midst of the COVID-19 crisis, and resulting economic downturn, Maestas' insights are especially relevant for coaches and athletic directors who are trying to figure out how to grow their department - or, just survive. To find out more about AJ Maestas and his firm, visit www.NavigateResearch.com. Click here to listen to AJ Maestas talk about college athletics and the COVID-19 crisis on the Pac-12 Hotline podcast: https://podcasts.apple.com/us/podcast/aj-maestas-on-the-covid-19-crisis-in-college-sports/id1154176789?i=1000472323186 To hear AJ speak about the analytics behind successful recruiting approaches in college athletics, click here: https://player.fm/series/pac-12-hotline-1261061/the-analytics-behind-recruiting-with-aj-maestas And finally, a great article featuring quotes from AJ on how college athletics could change and adapt if sports programs continue to suffer cuts: https://www.startribune.com/if-colleges-cut-sports-programs-could-new-models-emerge/569778302/ Questions for Dan Tudor, or looking for information on how Tudor Collegiate Strategies works with college programs around the country to help them recruit more effectively? Email dan@dantudor.com. Thanks for listening! Make sure you subscribe, and leave a positive review if you enjoyed the episode.